We measured how fast 304 roofing company websites actually load. Half show their main content in under 1.7 seconds — but one in five takes longer than 2.5 seconds, which is where homeowners start leaving.
Your best month starts with a storm and ends with a full schedule. The problem is that everyone else's does too — and by the time a homeowner is comparing quotes, they've already been door-knocked twice and told three different things about their insurance claim. The website is where they decide who's real.
Measured across 304 roofing websites: median largest-contentful-paint 1.7 seconds, 21% slower than 2.5 seconds, 6% scoring under 50 on Google's performance scale.
A homeowner with a burst pipe calls the first plumber who answers. A homeowner with hail damage does something different: they take photos in the driveway, then spend two evenings comparing three to five companies before anyone gets a call. That's a research purchase, on a phone, at night, with your competitors one tab away.
A site that takes six seconds to load has already lost to the one that took two. That is most of what a sub-70 score means in practice.
After a major storm every homeowner in the county has been approached by someone with a truck and a clipboard. Your site is where you prove you'll still be here in three years to honour the warranty. Licensing, manufacturer certifications, real project photos — visible without hunting.
The biggest unspoken worry is whether the claim will be a nightmare. Most roofing sites don't address it anywhere on the site.
Possibly fine. Run the free audit and find out. If it loads in well under two seconds you're at the top of what we measured in this trade, and we'll tell you so rather than sell you something.
Then the website isn't your lead source — it's your close rate. The homeowner your crew just talked to is going to look you up before signing. What they find either confirms the conversation or quietly undoes it.
Because of the other nine months. Storm work fills the calendar in bursts; the site is what keeps the repairs, replacements and referrals coming in the stretch between them.
That's the part most roofers get burned on — a site built once, then left to rot. Hosting, security, monitoring and updates are in the monthly plan, not sold back to you later when something breaks.
Under seven days from kickoff, as long as you hold up your end — approvals, photos and business details come back promptly. The build itself isn't the bottleneck; waiting on content usually is.
Yes. That's the point of the performance plan. The week after a hailstorm is exactly when a slow site costs you the most, and exactly when badly-hosted sites fall over.
The build covers the technical foundations — speed, mobile, structured data, sitemaps, Search Console and Bing. Ongoing content and local ranking work is a separate service, and we'll tell you honestly whether you need it.
$3,297 to launch, whether we are refreshing an existing site or starting from scratch, plus $299 a month for the managed platform — hosting, security, uptime monitoring, AI-powered editing and a real team on call. Full pricing · Free 60-second site check