We measured how fast 58 concrete and paving websites actually load. A quarter take longer than 2.5 seconds to show their main content — the photo galleries that sell the work are the thing slowing the page down.
Concrete and paving sells on photographs, and photographs are exactly what makes a website slow. A quarter of the sites we measured take over 2.5 seconds to show their main content — the highest share alongside painting. Worth saying plainly: on Google’s own technical checks these sites actually score well. The problem isn’t how they’re built, it’s what the galleries cost to load.
Measured across 58 concrete & paving websites: median largest-contentful-paint 1.7 seconds, 24% slower than 2.5 seconds, 3% scoring under 50 on Google's performance scale.
A driveway, patio or parking lot is a visual purchase with a big number attached. The homeowner wants to see finished jobs that look like theirs, in neighbourhoods like theirs. That's a photo-heavy site by nature — which is precisely why so many of them score badly.
Full-resolution camera photos dropped straight onto a page are the most common reason a contractor site scores in the fifties. The fix is technical, invisible to the visitor, and dramatic.
Someone sees your sign on a neighbour's driveway and searches your name that evening. That search is the actual first impression, not the sign.
A five-figure driveway or lot resurfacing gets discussed at a kitchen table over several days. Every one of those sessions is another chance for your site to lose to someone whose photos load.
It does — if anyone can see it. Concrete and paving had the worst scores of any field we measured, and the cause is usually the photo galleries themselves: gorgeous work on a page that takes eight seconds to appear.
And every one of those people searches your name before they call. The sign starts the conversation; the site is where it either continues or stops.
You don't. You need a fast one that shows your work properly and makes it easy to ask for a quote. Fancy is not what's separating the top of this trade from the bottom — loading is.
Honest answer: only you can weigh $3,297 plus $299 a month against your job values. If a single extra driveway a year covers it, the maths is easy. If it doesn't, tell us and we'll say so.
Yes — that's a solved technical problem involving modern formats, sizing and lazy loading. It's also the single biggest score improvement available in this trade.
Under seven days from kickoff, provided you get us photos and approvals promptly. Photos are usually the long pole here.
The site can address both, and should — they're different buyers with different questions, and one page trying to serve both usually serves neither.
$3,297 to launch, whether we are refreshing an existing site or starting from scratch, plus $299 a month for the managed platform — hosting, security, uptime monitoring, AI-powered editing and a real team on call. Full pricing · Free 60-second site check