We measured how fast 161 plumbing company websites actually load. The median hits 1.6 seconds and only 15% run slow — the best result of any trade in our data.
The burst pipe calls whoever answers. That's real, and no website changes it. But the burst pipe is also your least profitable job — and the water heater replacement, the repipe and the bathroom remodel all get researched first. Those are the ones your site either wins or quietly loses.
Measured across 161 plumbing websites: median largest-contentful-paint 1.6 seconds, 15% slower than 2.5 seconds, 4% scoring under 50 on Google's performance scale.
Plumbing has the widest gap between how the emergency work is bought and how the profitable work is bought. Building your whole web presence around the emergency means competing purely on who picks up fastest, on the lowest-margin work you do.
Water heaters, repipes, remodels and sewer line work all involve a homeowner sitting down, comparing options, and reading. That's where a credible site is worth real money.
Being on every directory gets you in front of people. Every one of those listings sends the homeowner to your site to decide. The directory is the introduction, not the close.
Your site feels fast because your phone has it cached and you're on your own wifi. A first-time visitor on cell data in a basement is having a completely different experience, and that's the one that counts.
Agreed — and that's the least profitable work you do. The water heater, the repipe and the remodel get compared carefully before anyone calls. That's the work worth competing for.
Those get you found. They don't close. Every one of them sends the homeowner to your site to make the decision, which means you're paying for traffic that lands somewhere you haven't invested in.
It would. Your phone has it cached and you're on wifi at the shop. Run the audit — it measures what a stranger on cell data actually gets, which is usually a very different number.
You're not. Cancel whenever you like and we hand you the complete source code for your site — it's yours to take anywhere. What ends is us hosting and maintaining it. No hostage-taking, no exit fee.
Under seven days from kickoff, assuming approvals and business details come back promptly.
Yes. Emergency contact stays unmissable on every page while the planned-work services get room to actually sell. Those are different jobs and the page can do both.
Then we'll say so. Run the audit; if you load in well under two seconds you're at the top of what we measured in this trade and you don't need us.
$3,297 to launch, whether we are refreshing an existing site or starting from scratch, plus $299 a month for the managed platform — hosting, security, uptime monitoring, AI-powered editing and a real team on call. Full pricing · Free 60-second site check